About the book


What the f**k is this? 

Yes! It’s soon to be published! By the 20th of November, All Swedish Book Stores will have the Swedish (black/white) version of Heavy Metal Management to offer. And by early December, you may buy the English version, either as eBook or in Exclusive Bad Ass Hardcover in Full Color. (Street Price: SEK 666 or equivalent in other currencies)

The Head of Finance at a nameless, megaboring corporation threw a grand Christmas party for all his asset management employees. After a beautiful boat trip through the Stockholm archipelago, complete with all the booze the staff could drink, spirits were soaring as the venerable boss—coincidentally born in the same year as former Black Sabbath frontman Ronnie James Dio—climbed to the podium to give his troops the annual company speech.

A tedious recap of the past year’s hardships began. It was a rambling and verbose speech that quickly soured the audience. Unsurprisingly, throats dried and smiles vanished. Boredom had all but taken a firm grip on the crowd when finally, as the mighty culmination of the speech arrived, the fiery, troop-encouraging finale went like this:

“ … and therefore, I really hope … that next year … we might get … some more … resources … to make that year … maybe … not as bad as this year was, anyway. Cheers, and thanks to all for a great effort.”

A few years later, this huge corporation farmed out its asset management to a competitor and the old boss disappeared into retirement, never to be seen again.

Does the above make you want to vomit? Are you perhaps possessed with the idea of delivering the exact opposite? Are you open to new methods of reaching and surpassing your goals? Great, congrats! This is the book you didn’t know you were so eagerly waiting for. Prepare to be slapped in your headbanging face with the mind blowing fusion of take-no-prisoners management and heavy metal!

Heavy metal has existed as an art form for almost fifty years now. During this period, the best and brightest have—despite cutthroat competition and extremely low barriers to entry—created global brands from four chord progressions that otherwise might be considered trivial to play.

Astonishingly, most businessmen haven’t even begun to learn from the great Heroes of Metal. Why, oh why?

Lucky for you, we have! Irrespective of how small or huge our businesses may be, there is tons to learn from the likes of James Hetfield and Metallica, Steve Harris and Iron Maiden, Lemmy Kilmeister and Motörhead, or Ronnie James Dio.

These gentlemen (for the upper echelons of metal are just as male-dominated as the upper crust of the business sector) have consistently delivered the goods decade after decade. They have overcome conflicts, competitors, rip-offs, a non-understanding society, gigantic shifts in popularity and trends, new forms of distribution, and snobby critics who have proclaimed them defunct and forgotten many times. These Defenders of Rock have managed to retain their core crowds and attract new followers. The business leaders who can claim anything near this level of success are surprisingly few.

So why would Heavy Metal be a great foundation for business success? Need we say more than:

1. Strategic positioning

2. Branding

3. Client Management

4. Organization

5. Perseverance

A heavy metal perspective gives you new, unique insights into how your business is actually doing. Do you play the right riffs? Is your sound tight? Who gets the crowd going? Who gets you all through each show? Is your frontman a pansy-ass loser or a stud? How do you differentiate yourselves from the posers, the wannabees or your head-on-competitors? And how do you make sure the spotlight shines on you? How would you ever get your clients and employees to wear a company T-shirt? These and other equally pivotal questions will be dealt with in the coming pages.

Heavy Metal Management all begins with our soon-to-be highly acclaimed, award winning “Heavy Metal Management Pentagram Model” that paradoxically provides an analytical framework for a management style that is anything but analytical.

If you’ve ever experienced true heavy metal and seen it performed in front of a frenzied, enthusiastic crowd, you know the feeling. It’s magic to hear thousands of voices in unison shouting with demonic passion as their favorite band takes the stage and greets the assembled headbangers. If you close your eyes, you might even feel the warmth of the guys standing right next to you, the scent of summer grass, diesel, molten lava and gun-smoke. Oh yeah—and the contraction in your groin when that tune starts up. It’s heavy metal, front and center!

Because basically, it’s about this: who gives a shit about “satisfied clients” and “capable and amply motivated employees” when you can have “raving motherfucking fans” and “bandmates from hell” instead?

The authors of this book have a lifelong relation with heavy metal, as well as 50 years cumulative experience as management consultants with McKinsey & Co, investment bankers with Deutsche Morgan Grenfell, business writing, asset managers and venture capital investors. We might have changed careers a few times during all those years, but the love of heavy metal has been there all the while, like the perpetual evil laugh at the gates of hell…or something like that.

There are bosses. There are leaders, And then there are Managers From Hell!

This is where you get the chance to claim the stage and step into the Management Hall of Heavy Metal Fame.

Grab it or burn in hell!

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